As the competition for the best students increases, colleges around the country are going the extra mile to attract the best and the brightest. Universities spend up to 4 percent of their annual budget on marketing and recruitment. Hendrix College in Conway, Arkansas has a secret weapon: their campus tour.
For many students, a campus tour is often their first introduction to a college. Traditionally, the tours have been led by student guides, who walk backwards rattling off rehearsed facts and statistics to a couple dozen kids and their nervous parents.
